Every business must find a strategy that enables it to achieve a competitive advantage in the marketplace. That choice of strategy is based on the strengths and weaknesses of the company's products ...

Competitive Business Strategies: Differentiation vs Cost Leadership. Here we look at the overall competitive strategies that firms use. There is a differentiation strategy that firms like Target use ...

Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...

Vol. 9, No. 1, Measuring the Business Value of Information Technology in e-Business Environments (Fall, 2004), pp. 163-180 (18 pages) Published By: Taylor & Francis, Ltd. Porter's framework of four ...

The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...

Every executive understands that having a well-defined strategy and clear objectives for one’s business is crucial. Your overarching business strategy and objectives impact every aspect of your ...