Premier Inn Middle East, a joint venture between Emirates Group and Whitbread, has launched its new Book Direct campaign, marking a major milestone in the brand’s digital evolution. This initiative is ...

Premier Inn's proportion of direct bookings is pretty eye-opening, but the brand operates under a particular set of circumstances. If it decides to ramp up its international expansion, it will be ...

As part of its latest push to offer the "best hotel experience ever" Premier Inn has launched brand-new Next Evolution Style rooms across a list of locations Premier Inn Exeter Central St David's ...