Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

In an era where speed, relevance and precision define winners, companies can no longer afford to guess what their customers want. Traditional market research—think surveys, focus groups and quarterly ...

Developing a new product for your small business requires you to spend money on research, design and other related costs. Under generally accepted accounting principles, or GAAP, a business must ...

Outsourcing your product development requires various considerations, including requirement analysis, selecting the suitable cooperation model, hiring an agency or freelancer and avoiding a few ...

Chemists involved in research and development apply their academic knowledge to real-world problems. They develop products that meet a specific need, while factoring in business considerations. If you ...

Ryan Gray is co-founder and CEO of SGW Designworks, a full-service product development and engineering firm featured in The Lean Startup. In all things worth pursuing, there exists the ever-present ...