When Apple launched iBeacons in 2013, proximity marketing became the industry’s favourite trend. With the right technology, this hyper-localised strategy was supposed to bridge the divide between ...

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. Near field communication (NFC) ...

Advertisers perplexed by the intricacies of proximity marketing could be set for a reprieve with the launch of a service that promises to let advertisers choose their proximity partners in a way ...

Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

It's easier to trust businesses you view as local, but businesses are rethinking what local means. I’m a big believer in supporting local businesses. But what does “buy local” mean when it comes to ...

LONG ISLAND CITY, NEW YORK, UNITED STATES, November 21, 2022 / EINPresswire.com / -- GEORA, a proximity marketing company, has announced its prelaunch and is now open to early subscriptions for free.

Categories: Learn how to turn raw marketing data into actionable insights that improve ROI and campaign strategy.">Data Analytics, Jon has more than 20 years’ experience managing complex technology ...