When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods.

Public perception can significantly impact a company's success. With more than two decades in the PR industry, I’ve seen firsthand the importance of effective public relations strategies in ...

Opinions expressed by Entrepreneur contributors are their own. As we know all too well, change is inevitable. However, the changes the world has been going through lately make PR more challenging than ...