MarketingProfs shows how to use QR codes properly in order to take your marketing to the next level. Check out our sample of the 10 best and worst examples.

QR code, short for Quick Response code, is a machine-readable code comprising an array of black-and-white squares. It essentially works like barcodes. However, they are not the same as barcodes ...

Even cinema advertising is adopting ad formats that include QR codes. Earlier this month, for example, National CineMedia (NCM) partnered with CTV ad tech startup Elemental TV to add shoppable ads to ...

• Due to the complexity of what appears to be a simple QR code, criminals are able to embed the code with links to viruses ...

QR codes are a technology that desperately wants our attention. They appear everywhere from supermarket shelves and magazines to hiking trails and tombstones. Never heard of a QR code? You’re ...

Quick Response (QR) codes need to avoid being passed off as a fad, and be more strategically used to engage customers as newer technologies threaten to erode its relevance.

QR codes can house a whole lot of data, from the URL of a webpage or service, to where to directly download an app. Here's how to scan them.

QR codes have made a significant impact in industries ranging from marketing to education, but their role in video gaming is equally transformative. These versatile tools enable developers ...

QR codes make it easy for the public to access marketing, advertising, and other interactive media, but they must be clicked on cautiously, just like any other digital tool.

The only problem is, many of those QR code-reading apps for the iPhone just don't do a good job. That prompted me to sift through more than a dozen QR code readers to find some of the best. I came ...