A jury of leading brand-side marketers has been named to select the winner of The One Show 2025’s prestigious CMO Pencil ...
Talking earlier this month at the annual CES new tech showcase, Sir Martin Sorrell claimed that the job of the chief marketing officer has become easier, because there are only four platforms left: ...
Raja Rajamannar, CMO of Mastercard, says that embracing a passion-based approach in marketing can make a stronger emotional impact on consumers. CMOs are embracing AI but there's more ...
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McLaren's Zak Brown, Mastercard's Raja Rajamannar tout partnership ahead of Las Vegas Grand PrixMcLaren Racing Formula 1 Team and Mastercard officially launched their partnership on Thursday ahead of practice for the 2024 Las Vegas Grand Prix. McLaren Racing CEO Zak Brown and Mastercard ...
At CES 2025, Raja Rajamannar dives into agentic AI and multi-sensory marketing, revealing how Mastercard is creating unique, priceless experiences while adapting to a new era of bot-to-bot marketing.
I believe there is no better time to be a marketer. Yet, as an industry, we're facing any number of challenges that threaten the very essence of what we do and how we do it. It's this intersection ...
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Brand Buzz: Mastercard CMO Raja Rajamannar On Diminishing Attention Span | Business NewsThis week on Brand Buzz we are speaking Raja Rajamannar, chief marketing and communications officer for Mastercard. Over the past decade, Raja has transformed Mastercard into one of the fastest ...
The brewing giant’s CMO topped the combined public and expert jury vote to take the annual award for great marketing leadership.
More than 3,000 business and government leaders, academics and artists gathered in the mostly snow-less Swiss Alps for the ...
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