The new cap features a Realtree camo design and the words “Harris Walz” in garishly bright orange. The hat, $40, went viral and sold out nearly immediately.

The Harris-Walz camo hat is giving MAGA merch a run for its money, with its campaign store pulling in nearly $1 million on camo hat orders in one day.

When his friend got around the waitlist by buying a bunch of camouflage hats and hiring a local T-shirt store to stitch “Harris Walz” on the front, Boulanger secured one for himself.

The campaign’s initial run of 3,000 hats sold out within 30 minutes, according to the campaign. It’s sold nearly $1 million in the Harris-Walz camo hat since launch yesterday, the campaign adds.

Done in Realtree camo—a print that mimics actual trees, rather than the more abstract camo print of yore— the hat features the Harris-Walz logo in bright orange letters.

As of summer 2024, the same case may be made for camouflage hats. On August 6, VP Kamala Harris posted a video asking Minnesota Governor Tim Walz to join the ticket as her vice presidential nominee.

The hilarious synchronicity of the Harris-Walz hat resembling ours so closely epitomizes something I’ve been dying to write about for months: Fashion-inclined gays and queers in Brooklyn and ...