Audio and video audiences are most receptive to ads when they feel excited and when they spend time with family, but there are significant differences in the two kinds of audiences. Brands that ...

People stream videos for a variety of reasons and in a variety of moods. Research presented today by the Interactive Advertising Bureau (IAB) explored those motivations, then looked at how viewers' ...

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by Differentology enhances planning strategies and advertising effectiveness; the ...

Are you feeling good right now? More importantly, are your customers? I hope so, because it turns out that whether customers are in a good mood or a bad mood can really affect your bottom line. How?