Three Swiss watchmakers gained market share in 2025 as luxury watch market dynamics evolved, per a new Chrono24 report.

The Rolex Daytona, specially crafted for the Rolex 24 At Daytona class winners each year, is one of the most coveted trophies ...

The U.K.-based group said demand for its core luxury brands remained strong and continued to outstrip supply in both its home ...

Rolex has raised retail prices again for 2026, extending a long-running strategy that has steadily pushed the brand further ...

As a journalist who covers mobile technology, the release of a new Rolex watch wouldn’t normally be something I’d write about, unless the brand suddenly made an unexpected push into smartwatches.

Add Yahoo as a preferred source to see more of our stories on Google. Spencer Torok, 25, a watchmaker at J.N. Shapiro Watches in Torrance, recently graduated from Rolex's Lititz Watch Technicum.

The Rolex 24 At Daytona is back! ✓ 24 hours of racing madness at the Daytona International Speadway ✓ With Rolex watches for ...

Ever since watches began bringing order to the ephemeral passage of time, they also started doing something else: breaking. Own one long enough and something will probably go wrong. It'll run slow. Or ...