LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

LEGO has announced another five Star Wars sets infused with Smart Brick capabilities, doubling down on its freshly-announced ...

At the Consumer Electronics Show (CES) 2026 this week, LEGO and Disney (DIS) unveiled new bricks that will lead LEGO Star Wars into its commercial future in a galaxy here, here, now. LEGO 'SMART ...

After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows. Reading time 4 minutes Lego took to the stage at CES 2026 for the first ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

A new store in Fairlawn is bringing the joy of Lego to Greater Akron, offering new and used sets, bulk bricks and unique local builds.

Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars sets. Lego bricks have been around since the 1950s and while it may seem ...

A handful of new brick sets that work with the smart brick-focused Smart Play system were announced in Germany today at the ...