This week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new attribution analytics and ...

CallRail, providers of a lead intelligence platform, announced artificial intelligence-driven, self-reported attribution capabilities to help companies get visibility into the impact brand, word of ...

How a firm evaluates its past alliance performance can influence its choice between future alliances and acquisitions. The core tenet of performance feedback theory is that the evaluation of past ...

If you’ve ever watched sports, you’ve undoubtedly seen reports or interviews with players — both the winners and losers. Source: Bjoern Deutschmann / Shutterstock.com When a team wins, they attribute ...

CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail Labs. The new solution seeks to enable ...