Shein, the fast-fashion e-tail behemoth on the brink of a potential London IPO, dominates in apparel — and it’s coming for beauty, too. The Chinese-founded retailer, which was valued at $66 billion ...

With the weather making a full transition into fall and winter, cosmetics brand SheGlam is promoting coziness and all-around nostalgia, collaborating with “Care Bears” on a makeup collection.

In recent years, the cosmetics-and-beauty e-commerce industry has seen a surge in growth, placing digital platforms at the forefront. The potential is staggering: The beauty sector generated a ...

When Sylvia Fu founded SHEGLAM in 2019, she drew on personal experiences with makeup accessibility. Her early challenges finding products that balanced quality with price informed the brand’s later ...

In the fast-paced beauty industry, innovation isn’t just about launching new products—it’s about understanding and meeting real consumer needs with precision. For SHEGLAM, innovation is at the heart ...

In Bustle’s Quick Question, we ask women leaders all about career advice, from the best guidance they’ve ever gotten to what they’re still figuring out. Here, Sylvia Fu, founder and CEO of SHEGLAM, ...

Sheglam recently launched in India, and it already has the beauty market buzzing with its extremely affordable prices. From eyeliner and setting powder to a tint that works both as a blush and a ...