Whatever you intended to do when you opened a new tab, nothing stops you in your tracks quite like short-form video. The ...

YouTube is launching a new short-form video format that seems an awful lot like TikTok. YouTube “Shorts” are 15-second videos shot on mobile phones. You’ll be able to string multiple video clips ...

Instagram is testing a short-form video format called Reels in India, that will allow users to create and share videos up to 15 seconds long. The move comes just one week after rival TikTok, which is ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

Short-form videos have become the most common media format consumed by Taiwanese, ahead of social media, the Taiwan Network Information Center said in a report released on Wednesday last week. In a ...

With over 3 billion downloads and counting, TikTok is already a go-to platform for B2C marketing, generating significant brand awareness and engagement for brands like KFC, Sephora, Adidas and others.

“Newsrooms that don’t start testing short video formats won’t be able to engage an audience hungry for information in an unstable political year.” 2024 is a strange year. It will see four-year ...

From industry insights to hooking content, discover how tailoring the right video formats to your business goals can drive organic growth and build stronger audience connections. Video content has ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...