Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of ...

In June, SiriusXM Media announced it has teamed with software developer Narrativ to deliver AI-generated voice replicas to ...

During its Q2 2024 earnings call, SiriusXM unveiled a no-cost, ad-supported subscription service exclusive to cars, aiming to challenge AM/FM radio’s dominance in the automobile industry.

As shared this week by Sirius XM Holdings, SiriusXM Media is partnering with integrated ad server Innovid “to address challenges in audio measurement, particularly how digital audio is captured ...