There’s no place like home, especially if it’s a smart one. Who wouldn’t want to live in a place where the refrigerator makes the grocery list and the house warms up before you arrive? The idea of an ...

WSI Smart Marketing Recognized for 18 Years of Client-Centered Excellence and Local Partnership with Award.

In the very first episode of the first season of Mad Men, a television show based in the 1960s advertising world, the ad men run a market researcher out of the room for providing quantitative and ...

Everyone works at a different pace during the summer. People are on vacation, clients are traveling. Some companies pause to do their own internal planning. As all this goes on, it can be tough for ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The history of airline travel was upended back in 1979 when Texas ...

Opinions expressed by Entrepreneur contributors are their own. The strategy of optimizing brand communication based on customer information may appear very simplistic at first sight. But the layers it ...

Maximize unused funds. Invest your surplus marketing budget in AI training, tech integration or prepaid campaigns to enhance efficiency and ROI. Upgrade team skills. Use end-of-year funds to provide ...