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Snapchat has dispelled a popular social media rumor that its viral, new crying face filter is based on actress Amber Heard weeping in court. The social media platform cleared the air in a statement to ...

Snapchat filters have come a long way from when they first came out, now giving users the ability to conjure up their own from the depths of their imagination. The user-created option has expanded the ...

Snapchat launched its new mobile Lens Studio app. For years, creating custom filters required a computer setup, some technical know-how, and patience. This new iOS-exclusive app alters that ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

Gucci has launched its first ‘Sponsored AI Lens’ for the luxury segment in partnership with Snapchat. The move marks a new step towards how high-end fashion bra ...

Have you ever wondered how Snapchat filters are made? I have, and trust me, it isn't easy. The Lens Studio you need to make them is a desktop tool that takes time ...