Except for Patagonia, the social impact of brands isn’t getting noticed by consumers. Whenever I ask students or other groups of people which companies they consider to be social impact leaders, they ...

In 2021, US companies generated $2.77 trillion in profits—the largest ever recorded in history. This is a significant increase since 2000 when corporate profits totaled $786 billion. Social progress, ...

Promoting sexual imagery while raising awareness for domestic violence is at the center of the controversy surrounding the Sydney Sweeney and American Eagle’s “great jeans” campaign and subsequent ...

Opinions expressed by Entrepreneur contributors are their own. In a rapidly evolving world facing an array of pressing challenges, the rise of purpose-driven entrepreneurship has emerged as a beacon ...

Mary Kay Inc. ranked #9 on Forbes’s 2025 Best Brands for Social Impact 2025 list out of nearly 3,900 brands. Mary Kay is the only beauty brand in the Top 10 and the only direct selling company on the ...

July 28 - Sustainability, ESG and diversity and inclusion are under fire – politically and in the markets. To win over the sceptics, it needs to be demonstrated that social progress isn’t just morally ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers ...