Sourdough Sam, the San Francisco 49ers' mascot, knows the importance of culinary history in the Bay Area. So do the fans who flock from San Francisco to Levi’s Stadium in Santa Clara to support ...

San Francisco's longest continuously operating company, Boudin Bakery, makes one of its most iconic foods: sourdough bread. Even the 49ers mascot is named Sourdough Sam.

Since the mid-1990s, Sourdough Sam has represented the 49ers in the NFL. This Christmas Eve, I spent game day with him. We spoke only once.

Carly Hackbarth / Courtesy of Scoma's If Sourdough Sam had his druthers, he’d be chomping on a bread bowl from Boudin Bakery. Known as the oldest continually operating business in San Francisco ...

La Casa de los 49ers is the place for fans to attend special events and interact with 49ers alumni, Sourdough Sam and the Gold Rush. There will also be many opportunities to win official 49ers ...