Southwest Airlines is, for better and for worse, one of a kind — and people tend to either love or hate it. When it comes to ...

Dallas-based Southwest Airlines is starting 2024 with a revamped loyalty program for frequent flyers looking to achieve airline milestones quickly. Beginning Jan. 1, Southwest Rapid Rewards members ...

After Delta announced that Southwest A-List members qualify for elite status if they switch airlines, another carrier is offering a sweetener to Southwest loyalists. Colorado-based budget airline ...

After Delta Air Lines drew the ire of frequent fliers by announcing plans to put elite frequent flier status further out of reach of many, Southwest Airlines is moving in the other direction by ...

Southwest Airlines shared massive changes to its model in Sept. 2024. CEO Bob Jordan framed the changes as necessary for the ...

Southwest Airlines made a stunning announcement on Tuesday, revealing it would begin charging passengers for checked baggage for the first time ever. Throughout its history, Southwest has been known ...