Starbucks CEO Brian Niccol pitched his turnaround strategy to store managers at the company's Leadership Experience in Las Vegas. Store managers applauded coming changes, like more seating inside ...

Starbucks, trying to put to rest an outcry over the arrest of two black men at one of its stores, is closing more than 8,000 stores for an afternoon of anti-bias training, a strategy some believe ...

Starbucks is moving ahead with its Green Apron Service strategy starting in mid-August, emphasizing human connections, the company announced Tuesday. The three pillars of the strategy are new ...

Western brands have been losing ground to local names amid rising nationalism and reluctance to pay premiums for brands. ...

When it was announced that former Chipotle CEO, Brian Niccol, would become the new head of Starbucks (SBUX -0.76%), the coffee giant's stock price shot up a staggering 24.5% in a single-trading ...

Niccol's "back to Starbucks" strategy centers on the idea that the company's culture has faltered. Its Leadership Experience, typically held every couple of years, was the first since 2019 ...

Brian Niccols, CEO of Starbucks, speaking with CNBC on Oct. 31st, 2024. Niccol's "back to Starbucks" strategy centers on the idea that the company's culture has faltered.