An image of John Wayne in the new Stetson book. To mark the milestone, the brand has penned its first book from its perspective, documenting the hat's genesis, its popularity, and how the piece of ...

John B. Stetson, the hatter credited as the inventor of the modern-day cowboy hat, could not have foreseen that the Western wear empire bearing his name, established in 1865, would eventually capture ...

In the May before its launch, I had my own opportunity to get familiarized with Stetson, when I received an invitation to view its factory in Garland, Texas, some 40 minutes’ drive from Dallas. It was ...

Looking at a Stetson hat, it’s impossible to not think of the West. The very silhouette of the brand’s archetypal cowboy hat calls to mind the region’s rugged topography, its crown pinched and creased ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Bruno Mars is back in his fashion designer saddle. Today, ...

Beyoncé, Jeff Bezos, Barbie and Ken and the characters on “Yellowstone” all have one thing in common: In the past few years, they’ve worn Stetson cowboy hats. Once considered a niche accessory, cowboy ...