Simply put, "Super Bowl 50" looked better than "Super Bowl L." "When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," Weston said to ESPN in 2014.

However, online conspiracy theorists say this year’s match-up was predicted by the Super Bowl 59 logo months ago. The latest Roman numeral (“LIX”) logo is decked out in a Mardi Gras-type ...

Prior to the "Night of Champions" in Indianapolis, where the Colts celebrated their Super Bowl XLI team, Manning spoke to the Indianapolis Star about the parallels between that team and the Lions.