Before that, however, he worked for three years as chief brand officer and chief marketing officer at Taco Bell under Brian Niccol, the former CEO of that chain who began his position as Chipotle ...

Taco Bell, which makes up a vast majority of Yum’s US profits, was the lone bright spot: Same-store sales grew 2% for the first quarter. Shares of Yum Brands (YUM) have risen nearly 5% for the year.

Taco Bell said in a statement that the new model is its “plan to disrupt the beverage industry” and features an “innovative” lineup that has become a larger part of the company’s focus.

New York (CNN) — Taco Bell is bringing back crispy chicken nuggets — and this time the chain promises there won’t be a near-instant sell out. Beginning April 24, chicken nuggets return to ...

New York (CNN) — This is the summer of fast food value meal wars, and Taco Bell isn’t sitting back. The chain announced Thursday that it’s entering the battle with one of its biggest deals ever.

Taco Bell is the strongest performer of Yum Brand’s portfolio and often outperforms sister brands KFC and Pizza Hut. The chain reported a 4% increase in same-store sales in Yum’s most recent ...