It is shaping up to be the summer of the sweet sandwich. First M&S launched its strawberries and cream “dessert” sarnie, and now Tesco has followed up with a birthday cake sandwich. Celebrating the ...

Christmas cake is a classic festive food, though it's certainly not to everyone's taste. The rich, dense fruitcake ...

Would you be better off eating a slice of Victoria Sponge cake instead of Tesco's new Birthday Cake Sandwich? (Tesco/Getty Images) Tesco is hoping to get a slice of the viral success M&S enjoyed with ...

Shoppers first called out Tesco's confusing Christmas branding in November, when a Christmas-tree shaped cake was sold as a ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...