This Is It!, co-owned by drag superstar Trixie Mattel, cited the pandemic and street construction as factors in its closure.

One of the oldest continuously operating LGBTQ+ bars in the country has closed its doors. This Is It! announced in a Facebook ...

The gay bar, one of the oldest in the country, shut its doors for good on March 9, leaving a hole in Milwaukee's LGBTQ+ ...

This Is It!, Wisconsin's oldest continually operating gay bar and a beloved establishment in Milwaukee's LGBTQ+ community, ...

This Is It!, a well-known LGBTQ+ bar in Milwaukee, announced its permanent closure on Sunday, March 9. In a Facebook post, the business stated that the COVID-19 crisis, along with ...

This Is It! announced its permanent closure on Sunday, March 9, a few months shy of what would have been its 57th anniversary.

The queens of This Is It! are throwing parties across Milwaukee after the historic bar closed without warning on March 9.

Milwaukee’s longstanding gay bar This Is It!, located downtown at 418 E. Wells St. near Cathedral Square, has closed permanently as of Sunday, March 9, according to a post on its Instagram.