TikTok is introducing Buy Direct and Shopping Assistant, bringing AI product guidance and direct brand checkout closer to the ...

TikTok is adding a new checkout feature where shoppers can buy directly from brands in its app—separately from TikTok Shop—as ...

Shopping Assistant and Buy Direct collapse discovery and transaction into TikTok's algorithmic flow, powered by Google's Universal Commerce Protocol. But the merchant liability question every checkout ...

TikTok unveiled a set of AI-powered agentic commerce and advertising products on October 5, 2026, in an announcement on its ...