They’ve been “searching it up” for years as they’ve grown up in a world where the definition of search is rapidly expanding. Social platforms like TikTok and Instagram as well as AI tools are starting ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

TikTok To succeed on TikTok, brands must move beyond traditional advertising and create content that feels native to the platform. By embracing an entertainment-first approach, you can foster ...

TikTok also ran a live challenge page for 60 days, in-feed ads and a brand takeover from Nike. The hashtag was able to be seen on the Discover page’s trending hashtag list.

As part of the changes, TikTok's head of Operations and Trust & Safety Adam Presser will become the general manager of TikTok ...

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...

advertisement 01-24-2025 MARKETING INNOVATION How TikTok’s near-death experience actually boosted the brand TikTok going dark for less than 24 hours rose to the level of a national emergency.

Nine-in-10 respondents said they prefer to discover brands through regular TikTok posts on their “for you page” rather than specialized formats such as live videos or stories.

By partnering with Westfield Malls and Rockbot, the social media firm is on a mission to show up on more screens.

On social feeds, subways, and billboards, these images from fast-growing skincare brand BYOMA are an "in-your-face visual that breaks the fourth wall," Sarah Rios, director of marketing, told ADWEEK.