PONTIAC, Mich., Jan. 8, 2024 – Since the unveiling and subsequent launch, the all-new Toyota Prius/Prius Prime has earned high praise and accolades throughout the auto industry. The vehicle ...

Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer ...

Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...

Obsessed with cars from a young age, Jarryd nurtured his love for all things motoring by paging through automotive magazines before he could even read. While his friends were obsessed with supercars ...

Odds are when you first saw the latest 2024 Toyota Prius hybrid that started arriving earlier in the year, you not only saw a great-looking car but felt a little bit of nostalgia. That’s because the ...

Professor Aniebiet Inyang Ntui is a multi-faceted individual whose expertise spans the worlds of library and information science, environmental advocacy, and – perhaps surprisingly – the automotive ...

Toyota is moving away from calling its plug-in hybrid models Prime, instead defaulting to simply Plug-In Hybrid. The change is reflected in the 2025 model-year Prius and RAV4 models. Toyota says the ...

We conduct a Car of the Year–style competition to determine which plug-in hybrid is best within its respective segment. The 2024 Toyota Prius Prime XSE and 2024 RAV4 Prime XSE sit at the top of their ...

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles. Water may enter the rear door switch and ...

There’s a lot of discussion going around about which vehicle type we’re all supposed to be driving today. But I’m going to use this opportunity to describe why the current-generation Toyota Prius ...

In 1997, Toyota released the Prius — the world's first mass-produced hybrid car — in Japan, with a U.S. version following in 2000. There have been five generations of the compact car since, but one of ...