A television sits behind a glass panel in the Anthropology and Art Practice Building lobby — it’s easy to walk past the case without paying much attention to it. Standing face-to-face with its screen ...
One day, my daughter showed me a piece of art she had made. It looked like a fancy ransom note, with cutout letters and pictures from magazines. It was a poignant get well card for her ailing ...
Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...
A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...