Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: Volvo There’s something magical about an ad that doesn’t feel like an ad—and Volvo’s latest for the EX90 is exactly ...

We keep hearing that AI image and video generation is great for testing out ideas – and it is. Generative AI can be really useful for storyboarding and iteration before starting work on the real ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

This week in branding news, Volvo released its first-ever entirely AI-generated ad, fashion brand Pretty Little Thing attempted to overhaul its brand image, and Crystal Light made a late bid on the ...

Jaguar shocked everyone with their "Copy Nothing" campaign, which no one understood and became the laugh of the internet. The failure was even more obvious after the internet discovered the emotional ...

Addition was founded in 2021 and has done work with Google, Prudential, The New York Times, Realtor.com and more. A mock video ad for Volvo generated buzz this week for appearing authentic, despite ...

Can an automotive ad that doesn’t mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an electric vehicle? That's one of several questions raised by the debut of a new ...

Add Yahoo as a preferred source to see more of our stories on Google. Acclaimed cinematographer Hoyte Van Hoytema can now add a viral short film to his résumé. The “Oppenheimer” Oscar winner, who is ...

"Epic" is the word being used to describe a new viral Volvo ad featuring Jean-Claude Van Damme. But how does the steering technology that made the stunt possible work? Mike Ramsey explains on Lunch ...