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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Personalization makes digital experiences smarter. Privacy ...

Discover how AI-driven hyper-personalization shapes trust, loyalty, and purchase intent—and why the line between helpful and ...

Real-time personalization. You’ve heard of it … vaguely. And now that many marketing automation platforms like Marketo are offering this feature, maybe you’re ready to dive in. But if you’re still ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Imagine opening an app that doesn’t just recommend what’s popular but what's perfect for you ...

The Digital Premium package can be activated through the car's ConnectedDrive Store, the My BMW App, or online via the BMW ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) For much of history, customized pricing was the normal way things happened. In the ...