As AI raises expectations for speed and relevance, retailers must prove personalization works in the moment.

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. These questions and others can be answered in one word: ...

Personalization has always been one of the clearest bridges between marketing and emotion. Different things spark emotion for different people, depending on who we are and how we experience the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...

True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and ...

Customers want personalization done right. Our survey consistently shows that more than 80 percent of customers want companies to use their personal data to make their experience better. But it also ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Cookie loss and rising privacy demands are pushing personalization into distributed, privacy-first architectures.

Contentstack is declaring the end of traditional Content Management and the era of rule-based personalization. In its place, the company is promoting a new approach centered on real-time, ...