The ad in question is centered around Wisconsin Cheese Mart, a real small business that, er, sells Wisconsin cheese. In the ad, Gemini whips up a "description of Smoked Gouda that would appeal to ...

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Wisconsin Cheese Mart is hoping for gouda results from being featured in a Super Bowl commercial, giving it a nacho more exposure.

Wisconsin Public Radio A Milwaukee-based cheese store will be in the national spotlight on Sunday during one of the many ...