Fruit of the Loom is launching a new women's apparel collection, dubbed Seek No Further, that includes not just the basics the brand is famous for but also activewear, pants and dresses, according to ...

Maybe comfortable undies bring out the philosopher in people. Fruit of the Loom hopes so, and is rolling out “Fruitisms,” a light-hearted campaign to introduce a new generation to its breathable ...

In what what edges into “weird Klout perk” territory, Fruit of the Loom is scouring LinkedIn users who switched jobs within the past month and giving them free underwear. It’s part of the company’s ...

As part of a recent cleaning frenzy, I decided to do a full analysis of my possessions and wardrobe, determined to only hold on to that which served me well. This zealous examination even extended to ...