Behind the blockbuster nostalgia are smart lessons in cultural participation, consistency, and making value felt.

Xfinity's 2026 Super Bowl commercial takes viewers back to Jurassic Park – and imagines a universe in which things didn't go haywire like in the 1993 classic. Oscar winner Taika Waititi directed the ...

Comcast Xfinity's first Super Bowl ad is a Jurassic Park-themed one featuring cameos of several stars from the 1993 film.

"Wi-Fi finds a way." ...

Comcast's Xfinity partners with Jurassic Park for its national Super Bowl ad debut.

The spot, directed by Taika Waititi, reunites the cast of the original film, including Jeff Goldblum, Sam Neill and Laura Dern.

The commercial turns the original premise of "Jurassic Park" on its head after Xfinity Wi-Fi quickly fixes a widespread systems failure and prevents the dinosaur theme park's demise.

Comcast and Adara, a RateGain company acquired in 2023, have launched a service that connects TV and streaming ad exposure to ...