"Connect with an emotion that we all really love to experience." That, simply, is how Adrien Colon would advise wine brands to make the most of video as a way to reach consumers. Who, you might ...

William J. Deutsch was apprehensive when he first agreed to import an unknown Australian wine called Yellow Tail into the United States in 2001. Its handsome black-and-yellow label featured what ...

LATEST Offerings from Yellow Tail: Pure Bright Pinot Grigio and Whiskey Barrel Aged Cabernet Sauvignon. YELLOW Tail or [yellow tail] wine — Australia’s famous original kangaroo label with a bracket on ...

The star of this year’s Yellow Tail Super Bowl ad is Roopert, an animatronic kangaroo. Yellow Tail is the first wine brand to air an ad during the Super Bowl in 40 years, and the 30-second regional ...

Budget wine drinkers are not getting what they bargained for. Counterfeit bottles of Yellow Tail, the ubiquitous Australian wine known for its affordable chardonnays and Pinot Grigio, many of which ...

Hollywood director Harald Zwart calls from the Arctic Circle, where he is filming a Norwegian World War II movie, to talk about filming a Super Bowl ad for Yellow Tail wine. "I’ve got to say, it’s ...

A massive proportion of Australia's wine production is up for grabs as the owner of Yellow Tail prepares to sell off 35 vineyards. Casella Family Brands owns popular wines Yellow Tail, Peter Lehmann, ...

Forbes contributors publish independent expert analyses and insights. Mike DeSimone and Jeff Jenssen cover all things related to wine. In the run-up to the brand’s third Super Bowl commercial, Yellow ...

Budget wine drinkers are not getting what they bargained for. Counterfeit bottles of Yellow Tail, the ubiquitous Australian wine known for its affordable chardonnays and Pinot Grigio, many of which ...

Football teams aren’t the only ones that execute end runs at the Super Bowl. Consider Yellow Tail wine. Anheuser-Busch has exclusive category commercial rights on the Super Bowl, meaning no other ...