Zepto has mastered this strategy with its collector gift boxes, which include an array of snacks, skincare products, and small surprises, particularly during festivals and special occasions.

The post has screenshots showing the listing of green capsicum on Zepto on two different devices.Photo Credit: LinkedIn/ Vinita Singh Some days ago, a woman from Bengaluru highlighted instances of ...

Zepto's gift boxing initiative started in 2024, coinciding with the platform's third birthday. As a key component of Zepto's marketing strategy, these gift boxes have enabled several brands to ...