Amazon today has the USB-C AirPods Max on sale for $399.99 in Starlight, down from $549.00. This is a match of the best price we've ever seen on the AirPods Max, and we expect more colors to match this price soon.

Amazon officially launched Black Friday last Thursday, November 20th, when the AirPods Max dropped from $549 to $479, surprising everyone since Apple rarely discounts premium products. This Thanksgiving Thursday brought an even more aggressive markdown as Amazon pushed these flagship noise-cancelling headphones down to $399,

Amazon drops AirPods Pro 3 to their best price ever, with AirPods 4 also seeing a major Black Friday discount.

Finally, AirPods Max, the over-ears, are reduced at Apple, for four of the five colors by 27% at Amazon. That means the regular $549 is cut to $399.99, a savings of $149.01. All colors except orange are at this price now.

We’ve double-checked the listing because the price appears too good to be true: These are indeed the latest AirPods 4 in brand-new condition and these are the latest-generation AirPods, and they’re a vailable at a record-low price on Amazon.