The Fantastic Four x Puma shoes will cost $199.99 each and will release on July 27, 2025, a few days after the nationwide release of The Fantastic Four: First Steps. However, they will be available through a raffle using what Advisory Board Crystals calls blind blister packs.

"Blind box" (or "blind bag") sneaker releases aren't a new thing, but they have recently ramped up in popularity in the wake of the Labubu trend. Nike SB's December 2024 "The Wizard of Oz" collaboration used a similar method, with a small number of pairs revealing a special-edition version of the sneaker.

When The Fantastic Four: First Steps premieres this week, it will mark the return to prominence of four heroes not just foundational to Marvel and its ever-expanding empire of comics, movies, and television shows, but to modern pop culture and storytelling.

Puma has collaborated with the Los Angeles-based clothing brand Advisory Board Crystals on a special sneaker collab inspired by Marvel's first family, the Fantastic Four.

First Steps" brings a new supergroup into the MCU while a post-credits scene gives a taste of an iconic supervillain. Spoilers!

Bachrach, the superhero film “Fantastic Four: First Steps” is different from other Marvel films because it is centered on a close-knit family.

Marvel has released the first five minutes of The Fantastic Four: First Steps, featuring team’s origin, action, and surprise cameos.

Is the new “Fantastic Four” movie fantastic? No, and not everyone will love the amount of downtime in this one. But good is good enough for a Marvel superhero movie these days.