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Ultimately, Manischewitz excelled at industrial production, marketing, and logistics, the skills that midcentury corporate America was built upon. But in later years, it also resorted to less ...
Manischewitz, the 136-year-old Kosher food brand synonymous with Passover, has changed its look in a bid for new customers, especially the culturally curious. The new tangerine packaging and ...
Legacy brand Manischewitz, which launched in 1888, wanted to attract new, younger and “culturally curious” consumers to infuse longevity into the brand. One entry point was the $83.5 billion U ...
“Manischewitz is well-known amongst loyal consumers who buy the brand day in, day out,” said Shani Seidman, CMO of Kayco, the parent company for Manischewitz.
When Paul Bensabat and Alan Bankier took over Manischewitz three years ago, they felt the company was sluggish and tired, like stale matzo. On Tuesday, they unveiled a new 200,000-square-foot ...
Manischewitz, the sweet and kosher wine popular during Jewish holidays, is gaining a following among other groups, especially Asians, befuddling Jews ...
Manischewitz, is recalling Manischewitz Dark Chocolate Coins because it may contain undeclared milk. People who have an allergy or severe sensitivity to milk, run the risk of serious or life ...
Manischewitz wine has long enjoyed crossover appeal. Last year, the Wall Street Journal ran a story about its popularity in Asian American communities and in the 1950s and '60s it was also a ...
Manischewitz is catering to Sephardic Jews with its Kitni line, which includes kosher rice cakes, tahini, peanut butter and other items, all certified kosher for Passover.
Manischewitz, a Newark-based company, announced Friday that it is recalling its packages labeled as dark chocolate coins because the candy coins may contain milk, an ingredient not listed on the ...
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