The Tineco iFLOOR 5 Breeze Complete retails currently for $189, down from its normal price of $299 with is a massive 37% discount and one of the most aggressive deals you’ll find on any vacuum this Prime Day. It’s also the current #1 best seller in wet dry vacuums on Amazon.

Amazon's annual sale is predicted to drive $23.8 billion in online spending across U.S. e-commerce retailers, as other businesses run their own competing sales alongside the popular shopping event.

Independent businesses that sell goods through Amazon account for more than 60% of the company’s retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish.

John Legend’s Loved01 skincare is on sale for Amazon Prime Day. The Brightening Serum, which he always travels with, the Hand Care Duo that made it on Oprah’s Favorite Things ;ist, and more are 20 percent off.

More retailers are offering discounts around the same time as Amazon's Prime Day. Dollar General, REI, and Kohl's have their own July sales in 2025.