Comedian and actor Craig Robinson made a surprising announcement on social media this past week, stating that he’s “officially quitting comedy.” In the post, Robinson stated that he was now focusing on “something bigger.” (In a follow-up post, he then solicited followers for advice for “small business owners.” Your guess is as good as ours.)

If you were sad to learn of Craig Robinson's announcement late last week about his retirement from comedy, we've got good news: "The Office" star was pulling the wool over our eyes. The aforementioned announcement was a prank, and it was all part of a new AT&T ad campaign targeted at small business owners.

So it was a joke. For an ad. The Office alum Craig Robinson recently announced on Instagram that he was leaving comedy to start a small business, and the announcement was widely taken by media and fans at face value.