From G.Lab’s branded storytelling to Clarín’s data‑driven campaigns, A Gazeta’s social‑first editorial mindset, RBS’s ...

Matías Franco, product and consumer technology manager at Grupo Clarín, details how his team used tools to collect data on ...

Silvia Rogar, head of O Globo’s branded content studio G.Lab, detailed the six solutions that shaped the media company’s ...

A newsletter should have a well-defined topic, specific audience, and personality to be a success for news companies.

Argentina-based branded content strategist Federico Ehrenfeld explained to INMA members during the recent Latin American Conference that branded content is a lucrative opportunity for news companies ...

La Nación’s SOS Animales Argentinos told the story of four endangered animal species in Argentina and was built around five ...

INMA Newsroom Initiative Lead Amalie Nash shares five strategies to build trust and loyalty, while El Sol de México and Grupo ...

During last week’s Latin American Conference, INMA CEO/Executive Director Earl J. Wilkinson detailed how regions around the ...

Condé Nast, The New York Times, and Dotdash Meredith illustrate how the value of direct relationships with audiences and a ...

During this week's Webinar, INMA members will hear how Gazeta Wyborcza has strengthened its reporting and streamlined ...

Santiago Arieu, media tech and advisor at Argentina-based media consultancy Diagonalminds.com, explained how first-party data ...

According to Similarweb data, since the U.S. launch of Google’s AI Overviews, the percentage of searches for news that result ...