Content creator partnerships need to be built with “faith and collaboration” if they are to be successful, says Adobe ...

As people increasingly turn to AI chatbots like ChatGPT for quick and conversational answers, most marketers remain ...

UK bus operator Stagecoach is aiming to reposition bus travel as an affordable, sustainable and modern choice, while driving ...

Virgin Group’s chief brand and marketing officer Claire Hilton is stepping down after six years, as the company appoints its ...

Growth in marketing spend is an “implicit recognition” Unilever’s investment three years ago was “absolutely uncompetitive”, ...

The UK’s ethnicity pay gap is a “moral and economic failure”, says People Like Us, as new campaign highlights £3.2bn lost in ...

From January to March, UK advertising spend climbed 8% to a total of £10.6bn, driven by short-term solutions, according to ...

Rules coming into play from October mean that brands will not be able to advertise “less healthy” food online or on TV ...

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic ...

Almost three in five (57%) consumers say they have little-to-no trust in brands to use AI responsibly, suggesting a gap ...

Marketers are under increasing pressure to get more out of troves and troves of data - a strong relationship with insights ...

Capitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers to help “build ...