Kantar has launched BrandSustainability, a tool which assesses how sustainability marketing affects brand equity; 'Bridging ...

In California, B2B data firm HG Insights has launched a product called Market Analyzer and Copilot, which it says 'reinvents ...

In Toronto, Canada, research firm Dig Insights has announced the acquisition of OneCliq, whose 'Cultural Context Engine' ...

Digital ad trade association IAB Australia has appointed Sarah Kruger as its Director of Policy and Regulatory Affairs, ...

NYC-based customer marketing platform Deeto has appointed Shawnna Sumaoang, formerly marketing leader at sales enablement platform Highspot, as its Chief Marketing Officer. Deeto's software aims to ...

Audience measurement firm VideoAmp has a new CEO. Peter Liguori has been the company's Executive Chairman since 2023 and been ...

In Washington, decision intelligence company Morning Consult has announced the promotion of four senior execs, to support ...

The US insights and analytics industry showed continuing topline growth in 2024, according to the Insights Association's ...

London-based IFF Research has announced four appointments, bringing to eighteen the number added to its headcount since the ...

Data collection firm Walr has opened a US office in New York City, as part of its global expansion strategy; and has ...

German firm smartclip, which is the ad tech business of RTL Group, has launched an agentic AI platform called Sidekicks, ...

Nielsen's content data business Gracenote has appointed Ryan Moore in the new role of Chief Business Officer, effective ...