You can’t have artificial intelligence without actual intelligence,’ the social media boss said during a Q2 earnings call this week. Investors seem to agree. It’s an understatement to say that Reddit had an excellent second quarter.

Reddit is going to be leaning even harder into search in the coming months. The company has already been working on a plan to integrate its LLM-powered search into its main search feature, but CEO Steve Huffman said he wants users to think of the site as an actual search engine.

Reddit knows that it has valuable data from actual people — it’s already reached deals with big AI companies like OpenAI and Google to share its data with them. But Reddit is