American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,

Lizzo is calling out Sydney Sweeney’s controversial American Eagle jeans ad in a new song. On Wednesday, the four-time Grammy winner released two clips from a track on social media that name-dropped Sweeney and referenced the viral ad.

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.