A record $23.8 billion in sales is expected to be spent by consumers for Amazon Prime Days, Adobe said in a forecast released on July 7. That's a 28.4% increase year over year and $9.6 billion more than the comparable period last year. Last year, shoppers spent $14.2 billion during the two-day Amazon Prime event, according to Adobe.

With tariffs still threatening to make products more expensive, 2025’s Prime Day deals couldn’t have come at a better time. It’s worth jumping on big sales when they appear so you aren’t stuck paying significantly higher prices on items like personal electronics, tools and foreign goods with the fluctuating economy.

The clock is about to run out on President Donald Trump's 90-day pause on the sky-high "Liberation Day" tariffs announced in April, and the administration has sent a flurry of messages about what exactly will happen Wednesday when the deadline expires.