Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.

Google Ads is testing a new AI-generative solution for help guides and answers. Google is inviting some advertisers "to try AI-generated answers in help guide," it emailed some advertisers. This is in ...

Google has spent the past few weeks promoting generative AI tools that can summarize search results for users, help them draft essays, and swap out overcast skies for sunshine in otherwise perfect ...

The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Dive into the world of Google ad auctions and unlock the secrets behind ad placements and costs. Discover why CPC may not be the most valuable metric to evaluate your advertising success. Since the ...