As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in June. Even before "Sephora kids" ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

At what age is it appropriate for kids to start experimenting with beauty products? Such was the question on the minds of many parents last year after the launch of Shay Mitchell’s latest business ...

My Gen Alpha sister's Christmas list highlights the cyclical nature of teen fashion choices. Y2K brands like Ed Hardy and Hollister have caught her 15-year-old eye this year. Her wish list aligns with ...

The Consumer-Brand Dynamic’, highlights that 73% of children have access to personal smartphones, while 60% use laptop ...